What do you do when you consult various webmasters, SEO consultants, and online marketing professionals and receive conflicting advice? 

Most of us aren't experts in the ever-changing field of web marketing so it can be a confusing if not intimidating maze. 

Yet, the same rules apply when you're having your car fixed or making repairs to your home or business.  You follow the advice of those who have proven credibility and credentials in the field.  You check their references and their past results.  Talk to past customers.  Are they accredited?  Are they recognized experts in their field?  Do they employ professionals who have degrees in their particular area?

Every business owner can't be expected to know everything about Internet marketing.  What distinguishes a successful business owner from the rest is the ability to ask the right questions and do the research into the prospective companies who seek their business.